What's your company's growth potential?

• Position: Brief Article

Think you might be a candidate for the next year's Growth 100? Here's a quick test.

VIABILITY OF BUSINESS CONCEPT

First you need to reach $1 million in annual sales and show at least 15 percent growth for the past three years. Next, evaluate your business in the each of the following areas. In an actual evaluation of a Growth 100 applicant, these questions would be discussed in interviews with company management and during on-site visits. Each category is scored and then overall rankings are adjusted for growth and profitability.

Is it simple? Is it unique?

How well can you communicate the concept?

How much can you control profit margins?

ATTRACTIVENESS OF MARKET

How big is your potential market?

What's your competition doing?

Are there existing and future niches?

How advanced is your technology?

PROCESS AND PRODUCT TECHNOLOGY

How well is your intellectual property protected?

Does your technology fit the needs of customers?

What mechanisms are in place for improvement?

PEOPLE AND CULTURE

What is the...