What you bring to the world.

From The Strategist by Cynthia A. Montgomery. Copyright [C] 2012 by the author. Published by Harper Business (www.harpercollins.com).

ISN'T IT RISKY to put my strategy statement on my website? This is a common question executives ask. Won't my competitors find out what we're doing?

In reality, if who you are and what you do is clear to your customers, it is also probably clear to your competitors. As with IKEA and Coca-Cola, if you're really good at what you do, there should be other barriers that will make imitation difficult.

The strategy wheel, with all its detail about your specific activities and resources, is an internal working document. But who you are as a...