What's your 'Facebook score'?

• Position: The Web - Brief article

Your friends aren't the only ones checking out your Facebook and Twitter posts. Marketing companies working for brands like Disney, Audi, and HP are monitoring millions of social network pages to determine who's most "influential." People with high scores, on a scale of 1 to 100, not only have popular pages but inspire others to do things, like buy a brand of sneakers or donate to a particular charity. Companies can then send "influencers" free samples or place ads on their pages to get exposure. Some applaud the...