WHAT'S NEW?

HAPPY 20TH BIRTHDAY TO BIKINI BOTTOM'S BEST

SpongeBob SquarePants emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999. The series has been the most-watched animated program for more than 17 consecutive years. It is seen in over 208 countries and translated in more than 55 languages.

To celebrate the show's 20th year, Alpha

Group, the toy partner of the iconic series, has introduced a new product line, which includes:

SpongeBob StretchPants ($24.99). Play with SpongeBob in a crazy new way by stretching his arms and legs to activate more than 20 silly sounds and phrases. Keep pulling to hear what he will say next. The more you pull, the funnier he gets.

Masterpiece Memes (19.99). These 8-inch collectible vinyl figures bring to life fan-favorite moments that have become some of the mostpopular viral memes. Featuring exceptional details and window packaging for collector displays, the figures include Mocking SpongeBob, lmaginaaation SpongeBob, Surprised Patrick, Spongegar, and Handsome Squidward.

Sponge Heads ($12.99).Young and old alike can dress up as their favorite SpongeBob SquarePants characters with the 20-inch soft, inflatable headwear. (We can't wait to pull ours out in a few months for Halloween.)

Mini Plush ($7.99). All six of these soft, 6-inch Mini Plush pals are ideal as either play or display friends.

SpongePopCulturePants ($9.99). These 4.5-inch vinyl collectible figures celebrate and capture iconic pop culture in a unique SpongeBob way. The latest line includes B-Movie SpongeBob, Patrick, and Dr. Plankton, based on the horror episodes from the show, as well as Old-Timey SpongeBob, Patrick, and Squidward in an all-new timeless style inspired by the golden age of animation.

ZURU ARSENAL IS (Z)UPER DUPER FUN

Be the king of the backyard water battle with Zuru's X-SHOT Fast-Fill ($9.99), probably the fastest filling blaster ever created, as its tank structure allows it to be dunked and filled anywhere in two seconds. RapidSeal technology closes the blaster tank instantly, allowing battlers to get back to the blasting action long before their opponents. Holding up to 24 ounces and reaching distances of 34 feet, the X-SHOT Fast-Fill is this summer's cool-off weapon of choice.

LET THE SUN SHINE... ON YOUR LADY FACE

Earth Mama Organics has released a new addition to its mineral sunscreen collection: Lady Face ($14.99), a mineral sunscreen stick in two sheer, blendable shades of light/medium and...