WHAT A PRETTY PICTURE: PHOTOGRAPHER NICK ONKEN SHARES HIS BEST-KEPT SECRETS FOR CREATING AN AESTHETICALLY PLEASING BRAND.

 
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Although we might not like to admit it, we all have a brand. The rise of social media has made us content creators constantly aware of every little thing we put out into the world. And with photo-driven Instagram positioned as the fastest-growing social media site in the world, aesthetics are more important than ever.

Whether you run your own small business or just have a side gig, it's important to ensure your brand is visually appealing. Nick Onken, a Brooklyn-based photographer and entrepreneur, shares his best design tips for creating a visually appealing brand:

* Get clear on your vision. This is the first step. "Understanding who you are, what you love, and what makes you you is really the story that you want to tell," Onken says.

* Prioritize high-quality aesthetics. It's important to take the visuals of your branding seriously. "It's a very subconscious thing, so many people don't pay attention to it," Onken says. "But when you do take that into account, it will level up your business significantly."

* Hire the right people. If you need help with branding, it's important to...

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