What Policy Features Determine Life Insurance Lapse? An Analysis of the German Market

AuthorMartin Eling,Dieter Kiesenbauer
Date01 June 2014
DOIhttp://doi.org/10.1111/j.1539-6975.2012.01504.x
Published date01 June 2014
©
DOI: 10.1111/j.1539-6975.2012.01504.x
241
WHAT POLICY FEATURES DETERMINE LIFE INSURANCE
LAPSE?ANANALYSIS OF THE GERMAN MARKET
Martin Eling
Dieter Kiesenbauer
ABSTRACT
With the largest data set ever used for this purpose (covering more than
1 million contracts), we analyze the impact of product and policyholder
characteristics on lapse in the life insurance market. The data are provided
by a German life insurer and cover two periods of market turmoil that we
incorporate into our proportional hazards and generalized linear models.
The results show that productcharacteristics such as product type or contract
age and policyholder characteristics such as age or gender are important
drivers for lapse rates. Our findings improve the understanding of lapse
drivers and might be used by insurance managers and regulators for value-
and risk-based management.
INTRODUCTION
In this work, we analyze the impact of product and policyholder characteristics on
lapse and surrender in the German life insurance industry using proportional hazards
and generalized linear models (GLMs).1A proper understanding of lapse drivers and
their dynamics is important for insurance managers and regulators. Lapse influences
an insurer’s liquidity and profitability (see Kuo et al., 2003; Prestele, 2006). First, the
insurer might suffer high losses from lapsed policies due to up-front investments for
acquiring new business (Pinquet et al., 2011). Second, the insurer faces the loss of
future profits from lapsed contracts. Third, the insurer might face adverse selection
with respect to mortality and morbidity.2Fourth, the insurer might be exposed to
a liquidity risk when forced to pay a surrender value for many lapsed policies at
Martin Eling is with the University of St. Gallen. Dieter Kiesenbauer is with the University of
Ulm. The authors can be contacted via e-mail: martin.eling@unisg.ch and dieter.kiesenbauer@
alumni.uni-ulm.de.
1Lapse and surrender both refer to the termination of an insurance contract before maturity,
but there is a slight difference between these two terms (see, e.g., Kuo et al., 2003; Gatzert
et al., 2009). While lapse refers to the termination of policies without payout to policyholders,
surrender usually indicates that a surrender value is paid out to the policyholder. In accor-
dance with Renshaw and Haberman (1986) and Kuo et al. (2003), lapse is used throughout
this article to refer to both surrender and lapse. This is consistent with standard measures of
lapse as they typically include both lapsed policies and surrendered ones.
2For example, customers in poor health might be less likely to lapse a contract including death
cover as they will hardly find comparable insurance coverage at the same premium level.
The Journal of Risk and Insurance, 2013, Vol. 81, No. 2, 241–269
242 THE JOURNAL OF RISK AND INSURANCE
the same time. On the one hand, lapses influence the flow of futures premiums for
contracts with periodic premiums, which in turn determine the embedded value
of the company. On the other hand, asset–liability mismatches stem from possible
discrepancies between contract values and market values, which should be a major
issue for endowment policies, but not for unit-linked contracts.
The importance of lapse has been discussed in the field of valuation and manage-
ment of embedded options in life insurance contracts. Historically, the right to lapse
a life insurance contract was not explicitly taken into account in the pricing process
(Gatzert and Schmeiser,2008). The possibility to lapse a contract, however, constitutes
an implicit option present in life insurance contracts and its value can be quite sub-
stantial (see, e.g., Albizzati and Geman, 1994; Grosen and Jørgensen, 2000; Bacinello,
2003; Gatzert and Schmeiser, 2008). The decline of Equitable Life in the United
Kingdom, which was related to pension policies including guaranteed annuity op-
tions, intensified this discussion (see O’Brien, 2006). In the 1990s, market annuity
rates in the United Kingdom dropped significantly below the guaranteed level, mak-
ing that option particularly valuable for the customer,an aspect especially relevant for
endowment policies. Therefore, insurers need to pay attention to all embedded op-
tions, including the policyholder’s option to lapse a life insurance policy. In addition,
regulators have identified lapse as one of the major risk components of life insurance
companies and hence lapse behavior should be monitored and managed carefully. For
example, under the new European Union regulatory framework Solvency II, lapse
risk constitutes the largest submodule in terms of solvency capital requirement within
the life underwriting risk module, accounting for almost 40 percent of the capital re-
quirement in this module (see EIOPA, 2011, pp. 77–78).3The life underwriting risk
itself accounts for almost 20 percent of the total capital requirements, constituting the
second most material component in terms of capital requirements (behind market
risk).
The empirical literature on lapse can be distinguished based on the explanatory
variables considered. The first set of literature uses environmental characteristics,
including macroeconomic indicators and company data. Initially, only the impact of
interest rates and unemployment on lapse has been studied; these are the interest rate
and emergency fund hypotheses (see, e.g., Dar and Dodds, 1989; Outreville, 1990;
Kuo et al., 2003). This work has been extended by Kim (2005a, 2005b), Cox and Lin
(2006), and Kiesenbauer (2012) considering additional economic indicators, such as
gross domestic product, and capital markets development as well as company char-
acteristics, including company size and legal form. The second set of literature uses
single contract data to assess the impact of product and policyholder characteris-
tics on lapse. So far, only few such analyses are available. Renshaw and Haberman
(1986), Kagraoka (2005), Cerchiara et al. (2009), and Milhaud et al. (2010) cover the
Analyzing long-term care insurance, Pinquet et al. (2011) find that policyholders lapsing
contracts have better health histories than do their peers continuing the contracts.
3Under Solvency II, the capital requirement for the lapse risk submodule is calculated as
maximum of three stress scenarios defined as follows (see CEIOPS, 2010, pp. 155-159, for
details): (1) a long-term decrease of lapse rates by 50 percent, (2) a long-term increase of lapse
rates by 50 percent, and (3) a mass lapse event of 30 percent of all policyholders. For more
details on Solvency II, see also European Parliament and Council (2009).

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