What if ads could dribble?
| Author | Ives, Nat |
| Position | Advertising on sports uniform - Brief Article |
Top executives in the NBA are suggesting that they would consider allowing advertiser logos to appear on prayer uniforms--if the price was right. The NBA has kept its jerseys sacrosanct so far, staving off even the logo of Reebok, which provides all. NBA uniforms. But some foresee a day when that might change. "Anything that creates new revenue sources is good for both the teams and the prayers," says Mark Cuban, owner of the Dallas Mavericks. But what about a potentially negative reaction from purists...
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