What will the Dodd-Frank Act mean for marketing?

• Author: Pry, Carl G.

BY NOW WE'RE ALL AWARE that the nuclear bomb of financial makeovers is finally here. Virtually every aspect of banking is touched in some way by the new legislation (officially known as the "Dodd-Frank Wall Street Reform and Consumer Protection Act").

New regulators and agencies have been or will be formed, and it's been estimated that over 500 new rulemakings will take place and over 5,000 pages of regulations will be issued. We all know that many new restrictions are forthcoming. But what does this mean for your marketing efforts? What should you be aware of as these new rules are put into place?

The Bureau of Consumer Financial Protection

The legislation doesn't directly impact marketing or advertising; that is, there is no new Bank...