What directors are thinking: as told to Kelly McCarthy.

AuthorMcCarthy, Kelly
PositionBOARD BOOK: Top of Mind

JOSHUA RAMO, director: Starbucks Corp. and FedEx Corp.

"For a couple of decades, globalization looked unstoppable. And a lot of businesses built their future on that assumption. The world has changed. The easy phase of linking the world together is over now, and a sense of growing crisis is running through nearly every element of politics, finance and technology. We don't honestly know how this will end, but the historical examples of this kind of trouble are worrying. They suggest everything from war to economic panic, so in corporations that really think in a strategic, long-term fashion, the importance of some judgment about the future is growing. Getting it right is an essential strategic asset. For most boards, this isn't an academic exercise. It requires real insight and experimentation, a willingness to help management take risks and deal with surprise. A friend said to me of a board he's on that the directors had switched up their goal for each meeting. Rather than focusing on traditional issues, they now judge success by the number of actionable ideas produced in each meeting. The directors are there not merely to supervise, but to point firmly at new directions that may help reveal the future ahead."

Joshua Cooper Ramo serves as an advisor to numerous prominent companies and investors throughout the world. He is co-CEO of Kissinger Associates, the advisory firm of former U.S. Secretary of State, Dr. Henry Kissinger. Ramo is author of The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It.

DAVID B. NASH MD, Director: Humana Inc.

As a Humana...

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