What, delights your customers?
| Author | Gorman, Allan |
| Position | Quotable - Brief Article |
A company needs to do unto customers better than they would do unto themselves. Identify what really can make them happy with your product or service, translate their wishes into the right story, and then deliver an experience that's delightful. If you make your customer happy, they'll share the news with others and spark word-of-mouth awareness...
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