WesBlingo.

• Position: ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of $1 Billion to $5 Billion - Wesbanco Bank - Brief article

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Institution: WesBanco Bank, Wheeling, W. Va.

Agency: Blattner Brunner, Pittsburg

The objective of this campaign was to increase the number of checking accounts, activate nonactive debit cards, and increase the number of signature transactions in connection with the accounts.

The campaign centered on a sweepstakes with high-ticket items (Cadillac Escalade, Harley-Davidson motorcycle; his/her Rolex watches) to entice consumers to open checking accounts and to activate and use debit...