Welcome to the naked future: celebrating the death of privacy.

AuthorBailey, Ronald
PositionColumn

"You have zero privacy anyway. Get over it," declared tech guru Scott McNealy back in 1999. Fifteen years later McNealy's statement is no longer factually controversial.

We all give up gigabytes of personal information to Facebook, Foursquare, Google, AT&T--and that's just the voluntary stuff. In the past year, former government contractor Edward Snowden has revealed that our own government has been engaging in pervasive domestic spying, keeping track of everyone we've called, for how long we spoke, and from where. Privacy looks increasingly like a quaint mid-20th century relic.

In his new book, The Naked Future: What Happens in a World That Anticipates Your Every Move? (Current), former Futurist Deputy Editor Patrick Tucker explores a more positive take on how we can personally use the megabytes of information generated and collected by our digital paraphernalia to help us live smarter, healthier, and better lives, and maybe even regain some measure of privacy. Tucker, who is now technology editor at Atlantic Media's Defense One, argues that all that data will enable us to predict and thus take more control over our futures. The Internet of Things is being born as the world is increasingly loaded up with gadgets that can sense where they are and can report what is happening around them to any other device connected to the network.

To illustrate just how naked we all soon will be, Tucker opens with a vignette from the near future in which your cellphone wakes you with a text message alerting you that on your way to work you will run into an old girlfriend who is going to tell you the happy news that she is engaged. The phone tells to you to act surprised at the news. This scenario unfolds as predicted, but instead of waiting for her to tell you, you blurt out your congratulations. As it happens, she not yet made her new romantic status public and is quite alarmed by your mistimed felicitations. The phone did warn you to act surprised.

Tucker then explores the early technologies that are combining to make this future a reality. Consider how the phone knew that you would run into your old girlfriend. Tucker discusses database investigations conducted by University of Rochester researcher Adam Sadelik to predict where people will be in the future using Bayesian software techniques. Parsing a database of 26 million tweets, of which 7.6 million were geotagged, from 1.2 million people in Los Angeles and New York, Sadelik tried to learn about the...

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