Websites customized for mobile possible through platform from ProfitStars.

• Position: NEW PRODUCTS - Jack Henry & Associates Inc. - Brief article

THE AVAILABILITY OF A MOBILE WEBSITE PLATFORM has been announced by the ProfitStars division of Jack Henry & Associates Inc., Monett, Mo. The platform enables financial institutions to complement existing online and mobile banking solutions with websites designed distinctively for the mobile channel.

The platform supports a rapidly expanding banking channel with websites developed specifically for smaller screens and on-the-go functionality while also maintaining the consistent look and ease of navigation that customers demand, the company said. The platform can improve customer service and increase revenue with mobile sites that are compatible with all traditional website designs and Internet banking providers, the company added.

Each site is fully customizable, can be live in weeks, and is securely hosted by ProfitStars. Financial institutions can make ongoing updates easily using the platform's dynamic Content Management System (CMS).

David Foss...