A website redesign.

PositionWebsite - First Bank Financial Centre redesign its websites - Brief article

Institution: First Bank Financial Centre (FBFC), Oconomowoc, Wis.

Asset size: $809 million

The bank launched a new website this year to create a look that was more consistent with the bank's other marketing materials. Also, it wanted to improve navigation and simplify the home page design for ease of use.

The previous website was described as "cluttered and confusing." The primary navigation disappeared as the user went deeper into the site. The new site was designed "in a more logical manner," according to Becky Miller of corporate marketing. "Navigation remains on each page, allowing users to easily move throughout the...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT