WeatherFone[R] aids bank's crisis communications plan.

(Atlanta, GA.)--First National Bank and Trust Company in Stuart, Florida plans to utilize the additional capabilities of their WeatherFone[R] GPS time and temperature equipment as part of their overall crisis communication for the bank's customers and employees.

The bank has recognized that their WeatherFone[R] GPS is, in reality, a passive digital announcer that is capable of being used for other types of outgoing messaging in addition to bank ads, time-of-day, temperature and the local weather forecast.

According to Susan Bergstrom who is Senior Vice President for Marketing Services, "During any type of disaster, one of the most important things we can do is ensure consistent and updated communications with our customers and our employees. By expanding the number of lines and the amount of time for recordings on our digital announcer, we will be able to provide updated messages in each of the counties we operate, as well as provide dedicated lines for our employees for minimal cost."

And, rather than expanding their current equipment to handle 32 phone lines (including the time and temperature service numbers), First National Bank has opted for redundancy by expanding their original unit to 16 lines and 16 minutes of memory and purchasing an additional unit equipped to handle 16 lines and 16 minutes of memory. Both units can be...