Wear the Party.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF - Clothing - Brief article

Before he graduated from CU with an engineering degree in May, Alex Pasternack co-founded a glow-in-the-dark T-shirt company, Wear the Party. The gimmick? Each shirt comes with a light for the wearer to "draw" temporary glow-in-the-dark slogans and art.

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"It's been an absolute big hit the past year and a half," Pasternack says. The company made official T-shirts for SnowBall in Vail and the Summer Camp Music Festival in Chicago, employing color-changing ink for the latter. He's also pursuing other corporate accounts looking for eye-catching promotional giveaways.

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