Wealthy consumers crave coupon deals.

• Position: YOUR LIFE - Brief article

Those who claim the highest household income--$150,000 per year--not only are more inclined to use coupons, they are more inclined to search for them, according to Tada's Coupon Matter survey of consumers making online retail purchases. Moreover, 65% of the wealthiest who had just used a coupon on their transaction maintained that they would not have made the purchase without the coupon.

Just as with the first Coupon Matter survey in 2013, slightly more than half were inspired to shop because they received a deal. Less than half of shoppers who used a coupon during their transaction found the item...