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• Position: New Products - CyberAlert Inc.

Remember when a "press clipping service" used real clips? If you were a manager involved in public relations, marketing, competitive intelligence or media measurement, you periodically received an envelope stuffed with articles hand-cut from newspapers. You had to remove the clips one at a time and unfold them before you could determine what kind of publicity your bank had received during the previous two weeks or so.

Today, state-of-the-art media monitoring services are conducted on the Internet. CyberAlert Inc., of Stamford, Conn., founded in 1997, is an example of such a service.

CyberAlert announced recently that it had upgraded its technology to enable faster, more accurate and relevant service with fewer missed clips. The company says the new software also lowers cost.

"PR and marketing clients get the balanced mix of features and benefits they most want and need in a news clipping and marketing intelligence service," says William J. Comcowich, CEO. These benefits include worldwide media coverage with "near zero" missed clips, a high degree of clip accuracy, next-day delivery and no per clip charges, he adds.

With the new technology, the company claims that it can now monitor 13,000 media outlets daily. Clients can specify...