We're here to help.

• Position: Kiosk Dispay - Brief article

Institution: FirstBank, Denver

Asset size: $10.3 billion

This airport kiosk was part of the bank's "We're Here to Help" campaign. The bank prides itself on being friendly, personable and helpful.

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The kiosk was designed to provide light-hearted, practical assistance for adults who were traveling with restless children. The kiosk invited the adults "to tire yourkids out so that they will sleep on the plane." The kids are urged to place their hand on a certain position on the kiosk. As the kiosk rotated...