Warner Bros. Pictures International (WBPI) has officially signed on to use the Cinelytic platform, a new AI-driven project management system that was launched for the motion picture industry last year. WBPI will leverage the power of Cinelytic to inform decision making around content and talent valuation to support release strategies.
Cinelytic combines AI and cloud-based technologies to enable entertainment industry professionals to make faster, and better-informed, decisions throughout the content value chain by providing comprehensive data, predictive analytics and project management tools in an integrated online platform.
The platform reduces executives' time spent on low-value, repetitive tasks and instead focuses on generating actionable insights for packaging, green-lighting, marketing and distribution decisions in real time.
We are very excited to work with Warner Bros. Pictures International, a leader in worldwide content, to bring the power of real-time predictive analytics to content and talent valuation decisions, said Cinelytic co-founder and CEO Tobias...