Warriors on drugs: gamers and ganja.

• Author: Riggs, Mike
• Position: Citings - Brief article

THE ANTI-DRUG ad campaign Above the Influence is best known for public service announcements in which talking dogs castigate their negligent teenage owners and cartoonish couch potatoes try to explain away their life-ruining lethargy. Now it has set its sights on a new demographic: video game players. The campaign's website includes animated video testimony from characters in World of Warcraft, an online role-playing game, who were nearly destroyed by their blitzed human players.

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The page features three bubbles hovering around a face-less gamer, labeled "Perception" "Memory," and "Hand-Eye Coordination," each of which is supposed to...