Wanted: More Women in Weed.

Byline: vincent

[vc_row][vc_column][vc_column_text]The cannabis industry, at first blush, seems like it would be one of the more inclusive places to work. As an industry quickly changing over from taboo and on the sidelines to polished and mainstream, one would think there would be more open doors here than in more established spaces.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Indeed, just a few years ago the cannabis industry was relatively women friendly. Four years ago, in 2015, 36% of cannabis c-suite titles were held by women. By 2018, that number was 27%. It has continued to decline as the industry grows. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]There are many conjectures as to why this has happened. The most prevailing among them is that more capital and more mainstream backgrounds (people leaving corporate jobs to get into the new hot thing) are entering the industry and that is a male-dominated group. The theory goes that the more mainstream cannabis becomes, the more mainstream the industry structure becomes, and the more it reflects usual status quo of being led by men (usually who are white). (This article from Green Entrepreneur goes into more details and is worth a read.)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It should be evident as to why this is so off-base, but in case it's not: Women make up half the U.S.' population and 85% of all consumer purchases. Women hold 60% of all...