Want maximum ROI? Know your marketing prerequisites.
| Jurisdiction | United States |
| Date | 01 September 2013 |
SPECIAL THANKS TO CONTRIBUTOR DANIEL ROBERTS, WHO PRACTICED LAW IN HOUSTON FOR 25 YEARS. HE CAN BE FOUND AT COACHINGFORLAWYERS.COM.
Don't waste time and money marketing if you are not aptly prepared. Before you start, you need to plan. Here is a legal marketing prerequisites checklist to help maximize your ROI.
* Know Your Attorneys.
Consider your attorneys as individuals and professionals. Ask: how do they perceive their future? Retire at 50? Sail around the world? Become a judge? Enter politics? Become a partner? The lesson here is: Don't waste time and effort marketing an unforeseen or unwanted future.
* Know the Ideal Client(s).
For every attorney, there is an ideal...
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