Wagner custom skis.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF

An engineer in the Southern Californian golf industry, Pete Wagner relocated to Telluride in 2004.

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"I would spend my mornings and nights working on new designs for the golf industry and my days skiing," he says.

Dissatisfied with a pair of premium skis he was using, Wagner took his know-how in custom clubs and applied it to skiing in 2006, developing a proprietary system dubbed the "Skier DNA Fitting Process."

The process looks at a skier's skill level, size and other factors to determine the skis'...