Con voz propia.
Author | Bustos, Sergio |
Position | Televisi |
Los productores latinoamericanos de TV presentan su caso ante las redes regionales.
Alvaro Gonzalez lleva cinco años en el giro de la producción de cine y televisión, pero el propietario de StoneTree Inc., de Miami, no olvidará los 15 minutos que pasó tratando de convencer a una legión de productores de cadenas de TV para que invirtieran en su proyecto.
"Fue como hablar ante una comisión del Senado", dice González, quien logró que le aceptaran un programa de una hora llamado Primicia, que analiza desde un ángulo poco común como los medios noticiosos cubren los grandes sucesos en América Latina.
González fue uno de 150 productores que se dieron cita en Miami para asistir a un seminario de dos días organizado por Discovery Networks Latin America/Iberia, con sede en Miami. Los mejores del grupo fueron invitados a presentar ideas para generar más programas de televisión sobre la región.
La campaña es el producto de los deseos de los 11 millones de suscriptores de la red Discovery, quienes afirman que desean ver más programas sobre sí mismos y América Latina en la pantalla chica.
Amantes de la naturaleza. La fuerza de Discovery ya se hace sentir entre los suscriptores. Una encuesta realizada por Audits & Surveys indicó que el Discovery era el canal de más audiencia en América Latina por quinto año consecutivo, por delante de Cartoon Network, Canal Fox, ESPN y TNT. Los ingresos de Discovery Latin America han aumentado más del 25% al año en los tres últimos años.
Estos resultados se han logrado mediante una fuerte difusión de programas ya transmitidos, creados y financiados por otras unidades comerciales de Discovery, sobre todo de Estados Unidos. El ingreso adicional de América Latina es menor.
Al invertir en producción de programas en la región, los costos subirán en un momento en que se reducen los presupuestos de las redes. Una gran cantidad de canales en la región (más de 100) dejan que las compañías de TV por...
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