Executive Director's Report

• Jurisdiction: United States,Federal,Alabama
• Citation: Vol. 76 No. 1 Pg. 0012
• Pages: 0012
• Publication year: 2015

EXECUTIVE DIRECTOR'S REPORT
Vol. 76 No. 1 Pg. 12
The Alabama Lawyer
JANUARY, 2015

Keith B. Norman
keith.norman@alabar.org

The New Website and Consolidated Fee Statement Are Well Received

This past September saw the culmination of several years of work with the unveiling of the new ASB website at www.alabar.org and the introduction of a consolidated fee and reporting statement. Based on your responses, both the website and the consolidated statement have been well received.

The Digital Communications Committee [the "Committee"), chaired by Cleve Poole of Greenville, worked closely with bar staff to develop parameters for the content and design of a new website with improved navigation and functionality that would be accessible across multiple digital platforms. The committee and staff worked with a consultant to develop a website that is not only aesthetically attractive but incorporates added functionality in a user-friendly design. A new feature, "My Dashboard," allows each member to log in and have a quick and ready reference of their ASB information, including the number of earned CLE credits, section membership, CSF compliance and other important information about a member's status with the ASB. The committee will continue to add content and other features to the website so that it can be every member's professional portal to all bar-related information and services, including important ones like Casemaker. Kelley Lee, who joined our staff last year as the digital communications content manager, keeps the website information relevant and our social media outlets current.

The consolidated fee statement and report form sent to all members in September, replacing the single purpose invoice form used previously, has had a very positive impact on member renewals. Although our overall number of license/special membership renewals and CSF payments are roughly the same as last year, we have observed a significant increase in those members who are renewing online. As of the writing of this article (second week of November), 6,277 licenses/special memberships have been renewed online compared to 4,133 during the same period last year. This is a 51 percent...