Member Benefits
| Jurisdiction | Georgia,United States |
| Citation | Vol. 28 No. 5 Pg. 0044 |
| Pages | 0044 |
| Publication year | 2023 |
Let ReliaGuide Introduce You to Your Ideal Clients
Consumers increasingly use online resources to find legal help, so an online presence is vital. The State Bar of Georgia is eager for its members to have the tools needed to make it easier for consumers to find you.
BY SHEILA BALDWIN
The State Bar of Georgia's Law Practice Management Program offers members products, resources and guidance on how to run a successful law firm. We accomplish this within our program and through our member benefits offerings. One benefit that you may not have taken advantage of is ReliaGuide, the Bar's enhanced directory resource that serves our members and the public. The branding has changed due to the expansion of its offerings. You may know this member benefit as CloudLawyers, the Bar-facing side of the service that hosts an enhanced member directory or Find a Lawyer, available on the home page of the Bar website to assist the public in finding representation (see fig. 1). In this article you will learn how ReliaGuide can be useful in helping you find clients that you are best suited to assist.
Before Your Client Meets You, Create an Effective Online Presence
When legal marketers speak about creating an online presence what they really mean is that you need to create an online relationship with potential, current and future clients. Prospective millennial clients are looking for personal, authentic and transparent content. It's important to be seen as someone who understands their problems. ReliaGuide offers you the platform that will enable you to tell the story of your practice, not just what practice areas you work in, but how you established your practice, your values and your personality.
When Building an Effective Online Presence, Communicate Information That Answers Common Concerns
You can encourage trust and confidence by simply addressing the common concerns listed above. Use all the features that are included within your free Bar member account including your name, photo, up to three practice areas, education, contact and license information so that they can easily use the search filters to find you. Pro tip: practice area is searched most often second to geographical location, so share three practice areas and your location at minimum.
Use Your Online Presence as a Means to Create Added Value
By taking the time to establish a relationship with the...
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