Law Practice Management
| Publication year | 2022 |
| Pages | 0050 |
Nine Must-Reads to.. Grow Your Law Practice in 2023
This list, which is by no means exhaustive, should get you on your way to designing a modern law practice that is purposeful, profitable and maintains the integrity of the profession.
BY NKOYO-ENE R. EFFIONG
Running a law practice takes effort. Running a successful and sustainable law practice takes intentionality. It also requires you to develop additional business skills that many of us did not learn in law school. If you are looking to scale without adding additional hours to your day, you must better develop the five pillars of a healthy law practice: marketing, management, finances, technology and wellness.
Whether you are just hanging a shingle or have been at it for a while, here are nine great reads to help you grow your practice in 2023.
1 "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller
Stories sell. "Building a StoryBrand" is the book to read if you want to connect better with potential clients and grow your business. This book teaches you the seven universal story points that connect with all consumers, the real reason people buy, and how to create or simplify your brand message so people understand it. The utterly amazing part is that it shows you step by step how to design your websites, brochures and social media to cut through the noise online and engage with your potential clients. If hiring a marketing company is not within your budget yet, this book offers a framework that will help you keep up until you can delegate this part of your business.
2 "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael Gerber
This book should be required reading for anyone starting or running a small business. The E-Myth series illustrates how common assumptions, expectation and even technical expertise can cause friction when running a successful business. The book describes three roles that every entrepreneur plays at some point—technician, manager and entrepreneur. "The E-Myth" is a clarion call to work on your business, not just in your business. If you are feeling stuck in the day-to-day of your business and want to build a strategy that does not rely entirely on you, this book will help you. If you want a reading experience tailored specifically to lawyers, check out "The E-Myth Attorney: Why Most Legal...
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