Law Practice Management
| Citation | Vol. 28 No. 1 Pg. 0058 |
| Pages | 0058 |
| Publication year | 2022 |
Top Six Practices to Help You Regain Control of Your Law Practice—Part II
This article is the continuation of a two-part series outlining the top six mindsets and practices of excellent CEOs that will guide you along your journey. Be sure to look back at the June issue of the Georgia Bar Journal if you missed the first installment.
BY NKOYO-ENE R. EFFIONG
I'm back with part two of the top six practices to help you regain control of your law practice.
It's summertime. I'll keep it brief ... well, relatively brief.
The last time we gathered, I shared the first three things you need to do to regain control of your law practice. They were as follows:
• Practice 1: Setting the strategy—spend time working on your law practice;
• Practice 2: Aligning the organization—spend time working on your internal and external processes; and
• Practice 3: Leading the team—cultivate a cohesive team culture.
Today, we will address the last three practices of an effective CEO. Let's dive in.
Practice 4: Working with Clients
Great CEOs are intentional about defining the client experience. They have intentionally designed their client's journey, from how prospects find and retain them to closing the matter. While a legal matter may be routine to us as practitioners, it may be the first or one of a few times your clients have engaged an attorney. Even if your clientele routinely interacts with lawyers and the legal system, it is still in your better interest to have a systematized way of doing things to ensure the same quality of service every time.
What this means for you: Map out your client's journey.
Spend some time thinking about the journey your clients take to work with you. Determine what they should know at each important phase of your process and how you want them to feel along the way. For example, what should your client know during the intake and on boarding process? How should they leave that phase of work feeling about how your firm works once they become a client? How do you want them to feel?
Practice 5: Marketing the Practice
"Every single company out there, whether they know it or not, is a media company in addition to the business or product that they specialize in.” —Gary Vaynerchuk (GaryVee) (emphasis in original).
Every single company. Yes, even your law practice.
If you are going to regain control of your law...
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