Law Practice Management
| Publication year | 2022 |
| Pages | 0050 |
Six Surprisingly Simple Shifts to Serve Diverse Clients with Confidence
Demand for culturally competent legal services exists in virtually every practice of law. The question is who will supply the market.
BY NKOYO-ENE R. EFFIONG
Do you want to expand your practice to serve a new demographic of clients but are not sure where to start? Do you currently serve a diverse population and want to find ways to better meet their needs?
If so, then you will want to take a look at these six simple tips to help you engage and serve diverse clients with confidence in the next 90 days.
The world is shifting.
According to the 2020 Census, the U.S. population is changing, which means the demographics of legal consumers are also changing. With a growing population, international migration, multiracialism, multigenerationalism, uncoupling and other social phenomena, there is an increasing population of legal consumers in every practice area that has been overlooked or undervalued for whatever reason. Add to that a pandemic that has forced society to think more intentionally about work, life and everything in between; more people are finding themselves in need of legal services from bankruptcy to divorce, launching or leaving a business to estate planning and a myriad of matters in between. Demand for culturally competent legal services exists in virtually every practice of law. The question is who will supply the market. For entrepreneurial attorneys and law practices that want to remain relevant in an increasingly global world, right now, there is a tremendous opportunity to serve another demographic of legal consumers before AI and legal tech gobble up the market.
To be clear, we are not just talking about pro bono or low bono opportunities. Both of which are highly important for maintaining the profession's integrity and closing the access to justice/access to legal services gap. Instead, we refer to a growing but overlooked consumer market that is ready, willing and able to invest in legal services yet cannot find an attorney prepared to serve them with dignity.
You can change that.
The pandemic accelerated well overdue shifts in the legal industry that continue to make the provision of legal services less onerous for lawyers and clients alike. For the entrepreneurial and open-minded attorney, opportunities abound. With a few shifts, you can meet a...
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