VISIONS MARKETING SERVICES INC.

528 Orange Street

Lancaster, PA 17603

Contact: Allan E. Geller

Phone: (800) 222-1577 (717) 295-8000

Fax: (717) 295-8020

E-mail: allan@vmsmkt.com

Web: www.wecloseloans.com

Profile

VMS does financial product marketing.

Case Study

Old Kent Bank came to VMS seeking a partner to create a consumer equity loan and line program that would increase the bank's loan portfolio by 30 percent in the year 2000 and increase its profitability by reducing the cost of acquisition.

Old Kent provided a highly qualified list. VMS provided its highly qualified TeleBankers. VMS transmitted applications to Old Kent every two hours. Old Kent qualified the apps and called the applicants back within four hours after the receipt of VMS' transmission.

Results:

* 60 percent of all customer applications closed.

* 45 percent of all prospect applications closed.

Old Kent...