Vision a largo plazo y agilidad: La multilatina de origen mexicano tambien se basa en la organizacion, el talento y la disciplina para ser exitosa.
Author | Calderon, Pilar |
Cuando Lorenzo Servitje Sendra fundo Bimbo en 1945, probablemente no imagino que anos mas tarde se convertiria en la panificadora mas grande del mundo. Sin embargo, Bimbo nacio con el crecimiento en su ADN y es hoy una compania internacional con presencia en 32 paises, 137.000 empleados, 196 plantas, mas de 100 marcas y ventas anuales cercanas a US$14.000 millones.
?Como lo lograron? "La clave del exito esta en el equilibrio entre la vision de largo plazo y la agilidad para ajustarse a los cambios", dice a Latin Trade Gabino Gomez Carbajal, director general adjunto del Grupo Bimbo. "Hay que tener objetivos claros, pero tambien estar permanentemtente en la jugada del dia a dia y tener flexibilidad para afrontar los cambios".
A este pensamiento han sumado organizacion, talento, disciplina, persistencia y una envidiable estabilidad en el liderazgo: solo tres directores generales en estos 60 anos.
A traves de planes estrategicos quinquenales que aterrizan en planes de negocios concretos para los distintos paises y rubros, Bimbo alinea y motiva a sus miles de empleados. Asi, han logrado cumplir la gran mayoria de sus propositos--crecer en numero de clientes, numero de paises y en calidad de empresa--y sacar adelante el audaz plan de internacionalizacion que se propusieron hace mas de una decada. "Hoy los ingresos de la compania vienen mas de fuera de Mexico. Cuando compramos (la panificadora norteamericana) East Balt Bakeries nos dormimos estando en 24 paises y amanecimos en 32", cuenta Gabino.
En la ejecucion de esos planes el talento ha sido fundamental. "Las empresas no son los sistemas, las fabricas, o las marcas. Las empresas somos las personas. Nuestro proposito es tener una empresa altamente productiva y plenamemente humana", dice el ejecutivo.
Los mayores obstaculos que se le han presentado a la compania para el cumplimiento de las metas...
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