Visión de Guatemala.
Author | Ortiz, Fiona |
Position | Escuela de Econom |
ESEADE, la Escuela de Comercio de la Universidad Francisco Marroquín, quiere dar a los empresarios guatemaltecos una visión a largo plazo.
JUAN RAMON MENDOZA YA no piensa a corto plazo. Después de matricularse en un curso de educación para ejecutivos en la Universidad Francisco Marroquín, en Guatemala, ahora mira hacia el horizonte.
"Todos aprendimos a pensar de una manera más estratégica y a largo plazo", explica Mendoza, gerente de productos en la sucursal guatemalteca de Bayer.
Mendoza es uno de 150 ejecutivos que asistieron este año al programa de educación para ejecutivos de la Escuela de Economía y Administración de Empresas (ESEADE) de la universidad.
Un elemento clave de la escuela es la enseñanza de información útil y práctica que se puede utilizar en el mundo real, dicen los educadores. En el programa de educación para ejecutivos, los profesores piden a los estudiantes que no se concentren sólo en el presente y que se imaginen las tendencias y las oportunidades dentro de 20 años, y que visualicen cómo sus sectores específicos pueden aprovechar los cambios, en vez de permitir que los cambios los abrumen.
"El objetivo básico es preparar los mejores gerentes de las compañías más exitosas de Centroamérica", dice el profesor Roger Cowan. "Les damos resultados a corto plazo. A medida que aprenden, desarrollan y mejoran sus compañías. Es un conocimiento que se aplica directa e inmediatamente".
La mayor empresa azucarera de Guatemala, Pantaleón, pone en práctica conceptos aprendidos en un curso del año pasado, mientras sus gerentes asisten a nuevos cursos para fortalecer la reestructuración de la empresa. Los seminarios de planificación estratégica y de teoría de la organización para gerentes en el Banco de Guatemala produjeron cambios en el banco, entre ellos una reducción de personal de 1.400 a 900 empleados, mientras en otras oficinas gubernamentales el número de...
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