Video: the value of community Banking.

• Position: IDEA BANK

Institution: First National Bank and Trust Co., Beloit, Wisc.

Asset size: $850 million

The bank originally developed a 90-second animated video entitled, "Banking for the Community" for use on its Facebook page. The purpose was to help the public to understand the difference between a local community bank and a large national bank. The message is that local dollars invested with a local community bank stay local and help to support local economies and the community as a whole.

Since then, the bank has shortened it to a 30-second television commercial that has aired a few times during the past year. In addition, the original video has been used for various community events that the bank sponsors, including the Beloit International Film Festival's (BIFF) summer movie series, BIFF Outdoors. The bank is the premiere sponsor of BIFF Outdoors and, as such, this video is shown...