VIDEO MARKETING: THETOOLYOUR BUSINESS NEEDS TO SURVIVE: The marketing sphere is constantly changing--is your brand keeping up?

Author:Hanula, Mary

Businesses thrive on the story their brand stands on, as it serves as both a legacy and commitment. With the new era of digital marketing taking over, franchises need to realize the incredible asset that video marketing can be to sharing the story of their business. That's why I asked Trevor Rappleye, Founder and CEO of national video production firm that tells stories that drives sales--what video marketing does and why it could change the entire scope of a brand.

Q: Can you tell me a little more about what your business does?

TREVOR: Our organization works with businesses who want to tell their story and have it reach a wide audience. By making videos that introduce consumers to brands on a personal level and showcasing the faces behind a franchise, we're making a brand more interactive and easily accessible.

Q: How does video marketing give franchises the type of exposure that other businesses may not be able to get?

TREVOR: Having video content gets you in front of prospects that may have already forgotten about you. You could have a video of your franchise's story or of a successful franchisee, showing how they work a nine to five job that they absolutely love--all while making their daughter's soccer game at the end of the day. This showcases the real-life components of your business and the people in it. The consumer can visualize how much better their life can be with the help of your franchise.

Q: What makes you passionate about the video marketing process?

TREVOR: What makes us passionate is the fact that we get to tell people's stories and have it be conveyed in a creative and powerful format. I started filming and capturing emotions when I was just 13. I was so keen on saving memories. That's translated into my passion for helping corporations and franchises create content that, at the end of the franchise's video, the consumer is so emotionally connected that they want to call you. They immediately want to sign up or close that deal.

So many companies are doing everything right, but doing videos so wrong. To be able to come in and ask the CEO if they are doing what they love, or asking a franchisee how much their life has changed since becoming a part of a certain franchise, and for them to get emotional on camera because that franchise has made their life better, is precisely where our passion comes from. We create content that evokes emotion, which is something everyone can connect to.

Q: Does video...

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