Victory for vegan Mayo.

• Author: Brown, Elizabeth Nolan
• Position: Artifact - Brief article

JUST MAYO will be able to keep its name. The vegan condiment came under fire in fall 2014, when Unilever, maker of Hellmann's mayonnaise, sued Just Mayo parent company Hampton Creek over its "deceptive" marketing. Under Food and Drug Administration (FDA) rules, only products containing vegetable oil, eggs, and vinegar and/or lemon juice can legally call themselves mayonnaise.

Unilever eventually dropped its suit, but the FDA soon began looking into the matter. Leaked emails showed that officials with the American Egg Board, a quasi-governmental group meant to promote the interests of U.S. egg producers, had advised Unilever to complain about Just Mayo, a product that--you guessed it--contains no eggs. It also...