Viajes por las nubes.
Author | A. Dempsey, Mary |
Position | Agencias viajeras reportan mercado estable - TT: Traveling high. - TA: travel agencies report stability in the market - Art |
Los despidos, la congelación de contrataciones y las reducciones presupuestarias se han hecho comunes ante el debilitamiento de la economía. Y en todas partes han bajado los gastos de publicidad. ¿O no?
Kristine Viksnins, vicepresidenta asociada de frommer.com, dice que la publicidad se mantiene estable en el website asociado con la conocida serie de libros de viajes. "Los ingresos publicitarios no se están reduciendo en el campo de los viajes", señala.
Ramesh Punwani, presidente ejecutivo de travelocity.com, está de acuerdo. Su website, uno de los pocos que tiene ganancias, recibe el 20% de sus ingresos de los anunciantes. "La publicidad es grande, y no estamos perdiendo ni un ápice", dice. "Creemos que la publicidad llegará a ser del 25% al 30% de nuestros ingresos".
Los anuncios de viajes apuntan a un mercado estrecho con ingresos para derrochar. Y, aparte de la economía, es un mercado en línea que crece: Jupiter Media Metrix...
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