All Vertical, Davidson's Announce Alliance.

Author:Thurman, Russ
Position:Industry News

All Vertical Inc. has announced a strategic marketing alliance with David-son's of Prescott, Ariz. The major distributor will provide firearm distribution through the Emarkets Network, a gun dealer Internet shopping service developed by All Vertical. More than 1,500 gun dealers use the Emarkets Network to provide online sales.

"We're delighted to work with David-son's as they share our vision for the industry, our aggressive attitude toward strengthening retailers business and our fundamental retailers business and constitutional respect for individuals constitutional right to own and use firearms," said Bert Bourgeois president of All Vertical.

"This partnership allows us to leverage our dominant position as an Internet setvices provider to the traditional outdoor markets, including hunting and shooting, with Davidson's proven superiority in real-world commerce, as they serve their extensive dealer network." Bourgeous said.

Davidson's distributes and services firearms for more than 40 major firearm manufacturers to its network of thousands of dealers in the United States.

"We've watched, since its inception in 1995 grow to its current position of dominance in providing Internet services to shooting and hunting businesses," said Bryan Tucker, president of Davidson's. "When AllVertical approached us, we agreed that this relationship could strengthen...

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