Online verification for Direct mail campaigns.

• Position: Brief Article

Here's a new way for a potential customer to determine whether your promotion is Legit: a Web-based verification protocol from Direct Marketing Solutions Inc. of Portland, Ore., offers recipients of authorized mailings a four-digit code and a special URL. By accessing the URL and keying in the code number, a recipient can view an image of the mail package, check a List of approved campaign components and verify postage identifications.

The service, which is known as DMsure, will even allow recipients to respond to the promotion online without even opening the mailing, which will, perhaps, ease the minds of those...