Verb: the ultimate look for the tress obsessed.

• Position: What's New? - Verb Products - Buyers guide

Verb Products, Austin, Texas, is a new professional hair care line that recently launched nationwide, featuring six products retailing for $12 each.

Everything in the Verb product line is water-based and vitamin-enriched while containing natural UV protectants. Bad stuff-free (no parabens or sulfates) with a barely-there scent, the products leave a clean, crisp finish that won't linger. Verb is made in the U.S. and created without animal testing. All canisters are recyclable, although some people may find the packaging hard to throw away.

Styling Cream is ideal for the tousled and effortless soft look--without the frizz. Apply before a blowout or afterwards for light shine and soft hold that gives you the perfect wave without weighing down your hair as you party hop. It is free of parabens and gluten, and is vegan friendly. Argan and jojoba oils smooth the hair while building body. Bamboo, green tea, and sunflower extracts provide antioxidants, strengthen hair, prevent breakage, and protect against heat styling.

Finishing Polish is a lightweight cream that controls flyaways and provides shine, definition, and a refined finish without leaving hair weighed down. Sweet almond fruit, green tea, and bamboo extracts, along with organic argan oil, polish the hair while sealing frayed and frizzy ends.

Forming Fiber provides a strong, all-day hold with flexibility to rework styles, leaving...