VANGUARD MEDIA.

• Author: Cole, Kelleigh

VANGUARD MEDIA announced the results of a national survey intended to gather information about patterns in technology of nearly 1,000 women. The survey found that in over 70 percent of households, women have not actively embraced the Internet as a day-to-day part of their financial activities. The survey revealed that while more than 50 percent of women are online at home and over 30 percent are online at work, only 20 percent choose to gather information about financial products via the Web. The survey also showed that when women gather financial information online, they are likely to visit their personal bank's website almost as often as they visit Yahoo.com. Women also tend to seek detailed information when deciding on financial products, and are inclined to do more research...