Members say CPA letter is useful, valuable: new readership survey shows 91% of respondents give publication high marks.

Results from The CPA Letter's seventh readership survey show the newsletter continues to be a valuable communications vehicle serving members' information needs. In fact, 91% of respondents gave the newsletter an overall rating of good, very good or excellent, with about 1 in 3 members saying it is excellent or very good.

More than 4,500 members responded to the random-invitation electronic questionnaire between May 20 and July 5. Below are some of the key findings of this comprehensive research effort.

Overall, members continue to read much of The CPA Letter and get to it soon upon receipt. Fully 83% read it within five days; interestingly, that was the exact response to that question in the 2002 survey. Of those, 55% read it within two days, versus 52% in 2002. In addition, 76% read at least half of it. Again, that repeats the response in 2002, but in 1999 only 58% read at least half the newsletter. Consistent with 2002, about two-thirds of respondents read or looked through each of the prior four issues.

Furthermore, 89% of respondents said the newsletter adequately identifies important issues affecting the profession, and 82% said it addresses those issues with sufficient depth so that readers have a good understanding of them. About 46% of respondents said the newsletter is more interesting to them now than it was two years ago (36% said they...