VALENTINE'S DAY (PRICE) MASSACRE.
When it comes to Valentine's Day, millions of Americans are left with the choice of paying exorbitant prices for flowers, cards, and candy or facing a difficult domestic situation. Whether roses, chocolates, or romantic clothing, consumers are victims of a high-demand market which drives up prices, says Joe Chapman, associate director of the Ball State Professional Selling Institute, Muncie, Ind.
High demand has made Valentine's Day an extremely profitable holiday for retailers. It ranks second behind Christmas in total sales of candy, flowers, and cards.
"It is common business practice to increase...
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