Vacaciones en Brasil.
Position | TT: Vacations in Brazil. - Entrevista |
John issa creo la idea del "all-inclusive" en Jamaica hace 25 años, ofreciendo a los turistas, por un precio fijo, alojamiento, comida, bebida, entretenimiento, deportes acuáticos, propinas e impuestos. El concepto se ha popularizado tanto que las propiedades de Issa's SuperClubs están por todo el Caribe bajo tres marcas: Lido, de lujo; Breezes, para la familia, y Hedonism, sólo para adultos.
SuperClubs, radicado en Kingston, ahora invade Brasil. SuperClubs Breezes Costa Do Sauipe, con 324 habitaciones y cerca de Salvador de Bahía, se ha inaugurado como parte de una obra multimillonaria que abarca cinco hoteles, un centro de equitación, pequeñas posadas, un campo de fútbol, un centro de tenis, un campo de golf y canchas de squash. El presidente ejecutivo habló con Mary Dempsey, de LATIN TRADE, sobre la incursión en Sudamérica.
¿Por qué Brasil es su primera meta fuera del Caribe?
Nos invitaron los creadores de Costa do Sauipe. Cuando investigamos el potencial en Brasil y en América Latina, vimos que había un futuro. Además, nos gusta ser pioneros. Fui el primero en llevar el concepto del all-inclusive a Cuba. Y también en Santa Lucía, hace casi 20 años.
¿Quiénes espera que visiten Breezes Costa Do Sauipe?
Al principio, brasileños y argentinos. Tenemos excelentes locales para reuniones, así que haremos de todo: reuniones empresariales, convenciones, grupos familiares, lunas de miel.
¿Por qué piensa que los brasileños aceptarán el concepto del all-inclusive?
Lo atractivo de este concepto es que cuando ve la factura, no hay sorpresas. Confío en atraer huéspedes. Lo más complicado para nosotros serán las leyes laborales de Brasil. Y Brasil todavía tiene restricciones de cambio de divisa.
¿Tiene otros proyectos en Brasil?
Queremos extender nuestras marcas Breezes y Grand Lido en Brasil. Quizá también Hedonism...
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