USSA announces U.S. Freeskiing brand.

• Position: United States Ski and Snowboard Association - Brief article

Park City - The U.S. SKI AND SNOWBOARD ASSOCIATION (USSA), the national governing body for Olympic skiing and snowboarding, formed a new sport program, U.S. Freeskiing. The new athletic program, parallel to the organization's U.S. Ski Team and U.S. Snowboarding brands, will encompass the potential new Olympic events of halfpipe and slopestyle skiing along with skicross, which made its Olympic debut in Vancouver.

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With millions of participants, the sport has also attracted a new partner with the USSA announcing an eight-year alliance between THE NORTH FACE and U.S. Freeskiing.

"The establishment of U.S. Freeskiing is a historic evolution for the USSA and an affirmation that the athletes in this sport require a unique management direction," says Luke Bodensteiner, USSA's vice president of athletics. "The creation of U.S. Freeskiing allows us to more effectively implement...