UPM Raflatac launches spirits labeling product range.

Position:INDUSTRY News

UPM Raflatac has launched a new product portfolio for spirits labeling in the Americas. Featuring clear and white films, smooth, rich and even metalized papers, these labelstocks are ideal for creative, ink-packed designs that portray an upscale look.

Product packaging heavily influences purchasing decisions, and the life of the label heavily depends on the environmental conditions of the storage space or where the product is consumed. Moisture, humidity and extreme cold can adversely affect paper labelstocks, but wet strength additive products like UPM Raflatac's Silvervac WSA ensure branding and shelf appeal shine throughout the product life cycle. And the tensile and tear properties of these labelstocks have been optimized for high-speed diecutting at wide widths.

In the spirits segment, obtaining a true no-label look is key to exemplifying pure flavor, and UPM Raflatac's clear film facestocks said to be the thinnest in the industry--feature a water-whitening resistant adhesive that allows brand owners to easily achieve this effect. Although the appearance is comparable to printing directly on the bottle, clear film labels allow for additional embellishment techniques, quick design changes and greater flexibility for managing bottle stocks.

Much like original spirits brands, the adhesives used in liquor applications have specific performance attributes. UPM Raflatac's spirits...

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