United passenger incident: should the board step in.

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From a heart attack, to computer problems, to a leggings scandal, United Airlines and its CEO Oscar Munoz have faced a host of public relations troubles.

But the latest passenger incident, exploding on social media and beyond, may test the company's board more than ever.

"It is a public relations disaster," says John Coffee Jr., a professor at Columbia Law School who specializes in corporate governance and securities law, adding that it's not something the board could have averted. The question is what will the directors do now?

While boards aren't...

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