'Unique Solutions' campaign.

• Position: Seaside National Bank & Trust - Brief article

[ILLUSTRATION OMITTED]

Institution: Seaside National Bank & Trust, Orlando, Fla.

The bank's "Unique Solutions" campaign utilized the tag line, "Your neighbor, your bank," as a way to demonstrate the bank's knowledge of its client's personal interests and the local community.

The main campaign objective was to emphasize that the bank is client focused. The bank's goal is to get to know its clients as individuals--only then will we be able to advise them on the financial services that are best suited for them, their family or their business. Just as every bank client is unique, every financial solution the bank provides is personalized to the clients' individual situation.

Each ad focuses on a specific Seaside office and details the...