Undocumented ads.

• Author: Morrisey, Brittany
• Position: Creative deterrence - Brief article

The U.S. Customs and Border Protection Agency is trying a creative approach to the southern border's influx of unaccompanied undocumented children. The agency announced in July that it was launching "an aggressive Spanish language outreach effort" that will include posters, billboards, radio ads, and TV public service announcements.

The children are coming from Central America, but the "Dangerous Awareness Campaign," which cost $1 million, will not be limited to that region. Border patrol will be holding local media events in multiple U.S. cities with large Central American populations, including Houston, Los Angeles, Washington, New York, and Miami.

The most curious contrivance of the campaign is "La Bestia," a Washington-commissioned song that has been played on Central...