Understanding the Basics of Social Sector Franchising: Product delivery key aspect for franchisors looking to help the meager.

Author:Seid, Michael

The IFA's Social Sector Franchising Task Force is now entering its tenth year. Members of our association during that time have worked diligently to expand the knowledge of how social franchising effectively delivers products and services to people living on less than $2.50 a day at the Base of the Economic Pyramid (BOP).

According to the 2017 credit Suisse wealth report, there are 3.5 billion people worldwide earning less than $10,000 per year. This represents a $7.6 trillion market opportunity for social business franchises. The development of viable social businesses will pave the way for economic development, making it easier for commercial franchising to successfully enter new markets.

IFA members have assisted in the design and development of social franchise programs; provided advice to NGO's in their understanding of the principles and standards of commercial franchising; lectured to universities and government agencies; and acted as mentors to social franchisors and franchisees.


We have met with members of Congress, the World Bank, USAID and others, highlighting the IFA's efforts to employ franchising as a positive force in the consistent and sustainable delivery of products and services to the global poor. We have also published information, on the task force's website (socialsectorfranchising. org), providing educational tools for emerging social franchisors, their consultants and donors, including social franchising FAQs, information on Developing a Social Sector Franchise System and, Social Franchisor Strategy, Structuring and Legal Planning.


We are now beginning to explore how social franchising can be used in the United States to deliver social services in a manner that improves quality and effectiveness at a lower cost of delivery.

It has been a busy and productive decade. Much of what has been accomplished is due to the support of Robert Cresanti, the IFA leadership and the association's staff. While singling out anyone is hard, we are especially grateful to our staff liaison Josh Merin and our team's administrative leader Maria Rosner for keeping us on task and focused.

Members of the task force have shown an amazing commitment by lending their time and expertise to special projects. In addition to annual meetings at the IFA conventions, we meet every month, for an hour by phone, and several of the participants do so from outside the United States. In addition to franchise...

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